As AI becomes more integrated in society, road users, fans, and people working in the world of motor sport and mobility are increasingly interacting with it in their daily lives.   To better understand this new technology, FIA Member Clubs at the FIA Asia-Pacific Congress 2026 are learning about the challenges and opportunities of AI and what role it could play in the future of motor sport and mobility.   Professor Billy Sung, Professor of Consumer Psychology and Director of Research at Curtin University, joined us to discuss how AI is shaping the ways consumers discover and make decisions about transport, sporting experiences, and mobility services.   #FIAAPACCongress2026 #FIAMobility