Black Friday and Cyber Monday are coming, and LIVE can be more than just a one-off selling moment. 🔴 Use LIVE to capture peak holiday demand, bring your products to life, build trust with shoppers and grow a brand community you can keep engaging throughout Black Friday and Cyber Monday and beyond. The key? Don't think of LIVE as a single event. Build it into your BFCM strategy across every major shopping peak. Content registration opens September 30. New to TikTok Shop? Become a seller via the link in our bio. Already a seller? Sign up for content opportunities starting September 30 via the link in our bio. Join the #AceBFCM Challenge and start building your BFCM LIVE strategy now. #TikTokShopBlackFriday #AceBFCM #sellwithtiktokshop #TikTokShop #BlackFriday #CyberMonday #LIVEShopping