At #ApsaraConference2026, Jose Florido, Chief Market Development Officer at Magnific, and Xavier Lou, Lead of AI Creatives, GBR Region, Alibaba Cloud Intelligence Group, explored the evolving landscape of AI creativity. The conversation covered Magnific’s transformation from a creative asset platform into an AI creative platform, the growing role of generative AI in creating bespoke content at scale, and how model providers and creative platforms can work together to improve creative outputs. They also discussed the growing adoption of AI creativity across enterprises, opportunities in China, and how AI could help brands and marketing teams create more video content and reach new audiences. Keep an eye out for #ApsaraConference2026 replays and highlights. Discover more: click.alibabacloud.com/m/20000002876 #AgenticEra #AgentNative #AIAgentsAtApsara #BringYourAgent #AlibabaCloud