Retail media networks often start with their own app and website. Dollar General did the exact opposite. CMO Tony Rogers breaks down their offsite-first playbook.
Listen to the full episode of Marketing Beyond: youtu.be/Y9oruqbR3TI?si=e9U2QNuL24eOh7E5
#RetailMedia #MarketingStrategy #DollarGeneral #DeloitteDigital #Omnichannel #Ecommerce
https://youtube.com/watch?v=-XXPKwDXcZs
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