Retail media networks often start with their own app and website. Dollar General did the exact opposite. CMO Tony Rogers breaks down their offsite-first playbook. Listen to the full episode of Marketing Beyond: youtu.be/Y9oruqbR3TI?si=e9U2QNuL24eOh7E5 #RetailMedia #MarketingStrategy #DollarGeneral #DeloitteDigital #Omnichannel #Ecommerce