How does Dollar General drive repeat purchases across 100 million shoppers? CMO Tony Rogers explains why "next best action" marketing is the key to customer lifetime loyalty. Full conversation on Marketing Beyond: youtu.be/Y9oruqbR3TI?si=e9U2QNuL24eOh7E5 #MarketingBeyond #CustomerLoyalty #MarketingStrategy #DeloitteDigital #DollarGeneral #RetailMarketing