Moving fast can easily fragment your brand, according to Amazon Chief Creative Officer Jo Shoesmith.
She explains how she thinks about maintaining brand continuity across global markets while keeping pace with rapid product innovation.
Check out the full episode on the Deloitte Digital channel.
#BrandManagement #GlobalMarketing #CreativeOperations #BrandBuilding #Shorts
https://youtube.com/watch?v=3HofGcee8QY
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Advertising Agency
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