Watching New York erupt today is wild context for this piece. 🏀 Most sports briefs are about winning. In 2018, Nike asked us to look at the other side of it: the pure resilience it took to be a Knicks fan from the Bronx when losing was the norm. Fast track to today: the biggest comeback in Finals history & we're wondering how these two fans are feeling now 👀 #GoldenWolf #NikeBasketball #Knicks