I hate folding clothes but with tidelaundry at least I can feel good about making an environmentally friendly choice. On wash days I make sure to wash with cold water and Tide, which saves up to 90% energy on average in every wash (compared to hot)! Thanks to decades of research and development to develop cold cleaning formulas, you can now get a great clean in cold with Tide. Now let's get to folding. #TurnToCold #TidePartner