Our SVP of Marketing, shares which conversations brands should be having this week at
#AWNY
AI has allowed brands to massively scale their advertising, but it has also made trust harder to earn. When anything can be generated, in-person experiences carry more weight.
On Thursday, our President Melissa Levy and Madeline Schofield from Salesforce take the advertisingweek stage to share why experiential marketing is the key to trust in B2B marketing.