How did a working motion picture studio and a simple studio tour ultimately evolve into Universal Studios Hollywood? 🎬🌎 Jon Sheinberg, son of legendary Universal executive Sid Sheinberg, shares some of the fascinating history behind the Universal Studio Tour and the people and ideas that helped transform Universal’s working studio into one of the most recognizable entertainment destinations in the world. The story actually begins much earlier. Universal Pictures founder Carl Laemmle opened the gates of Universal City to visitors more than a century ago, giving the public an opportunity to step onto a real motion picture studio and watch movies being made. Decades later, that idea would return in a much bigger way. Under the leadership of Lew Wasserman and others at Universal, the modern Studio Tour began taking guests behind the scenes of the working studio. Sid Sheinberg would become another enormously important figure in Universal’s history as the company continued to grow its...