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Athletes First today announced a partnership with All-Time Studios, the creator of viral basketball game "82-0," to develop and market "ALL DUBS," a new football roster-building game. The agency shared its 25 years of football expertise to help make the game more engaging and authentic for fans, and is bringing together NFL stars, its in-house media platforms and content capabilities to market it to the widest possible audience. "ALL DUBS" is available now on the App Store and Google Play. Athletes First clients Cooper DeJean, a Pro Bowler and Super Bowl champion, and Jahmyr Gibbs, a three-time Pro Bowler, join fellow three-time Pro Bowler and Super Bowl champion Odell Beckham Jr. as "ALL DUBS" ambassadors, featured in custom video content and sharing their own rosters with fans throughout the season. The game will also be featured on the Athletes First podcast "Exciting Mics," with an episode featuring Gibbs debuting today, and in other Athletes First original content series. Heisman...

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