The University of Maryland helped shape the business of college sports by creating what Stephen Schanwald describes as the first sports marketing and promotions office in intercollegiate athletics. Schanwald explains how the program helped build radio networks, grow the Maryland brand, increase attendance and generate revenue, and why that history inspired him to help prepare the next generation of sports business leaders. Watch Stephen Schanwald with @WayneKimmelvideos on the SeventySix Capital Sports Leadership Show, and subscribe for more insights from leaders across the sports industry. #SportsTechVC #seventysixcapital #sportsleadershipshow #maryland #terps #sportsbusiness #sportsmanagement #waynekimmel #chadstender