Qualitative vs. quantitative research can help you answer different kinds of research questions. This video explains the key differences between qualitative and quantitative research and how each approach can support doctoral research. You’ll learn how qualitative research uses interviews, focus groups, observations and other descriptive sources to explore meaning, experience and context. You’ll also see how quantitative research uses surveys, experiments and other structured methods to collect numerical data, test relationships and identify patterns. Learn more about qualitative and quantitative research: gcu.edu/blog/doctoral-journey/qualitative-vs-quantitative-research-whats-difference Learn about choosing a doctoral degree gcu.edu/resources/doctoral/choosing-a-doctoral-degree The video also explores the strengths and limitations of each approach, including qualitative data analysis, quantitative data analysis, sample size considerations and the importan...