SHOWNU AND HYUNGWON AT CONCEPT KOREA SS27 IN PARIS
Concept Korea SS27 arrived in Paris on 1 October at the Palais de Tokyo, bringing together two Korean labels, BONBOM and ASPARAGUS, for the Spring Summer 2027 season.
MONSTA X members Shownu and Hyungwon appeared as the official ambassadors of this year’s project. Both wore looks from the participating brands.
Shownu wore BONBOM in a sculptural black sleeveless top with exposed shoulders, silver fastenings and voluminous trousers. Hyungwon chose ASPARAGUS, wearing a textured charcoal jacket with a sharp, compact silhouette and relaxed black trousers.
Dark, precise and quietly dramatic, their looks reflected the architectural spirit of the collections while keeping the focus firmly on Korean design.
Global Ambassadors: Shownu, Hyungwon shownuayo coenffl official_monsta_x
Brands: Asparagus, BonBom asparagus_collection __bonbom
Project: Concept Korea kocca_fashion
About: Paris Fashion Week S/S27
#ParisFashionWeek
Photographer: Fa...