ASPARAGUS AT PARIS FASHION WEEK South Korean label ASPARAGUS presented its Spring/Summer 2027 collection in Paris as part of Concept Korea, the fashion initiative organised by KOCCA during Paris Fashion Week. The presentation brought together celebrities, fashion figures and international guests. This season, MONSTA X members Shownu and Hyungwon served as Concept Korea ambassadors. ASPARAGUS explored a dark palette, sculptural silhouettes and experimental forms while remaining faithful to the brand’s distinctive DNA. The collection balanced structure and fluidity, combining contemporary tailoring with an avant-garde approach to proportion and construction. Thai actor Zee Pruk Panich attended the presentation and shared his impressions of Concept Korea and the Korean brands featured in Paris, including ASPARAGUS and BONBOM. The SS27 collection reflects the growing international presence of Korean fashion, where designers are developing distinctive visual identities while bringing n...