BONBOM JO BRINGS SEOUL TO PARIS South Korean designer Bonbom Jo presented his Spring/Summer 2027 collection during Paris Fashion Week, as part of Concept Korea, organised by the Korea Creative Content Agency (KOCCA) with the support of Korea’s Ministry of Culture, Sports and Tourism. Presented at the Palais de Tokyo, the collection explored a bold and refined prêt-à-porter aesthetic, defined by vivid tones and exceptionally delicate colour combinations. Sculptural silhouettes were complemented by oversized bags, sharply angled shoes and imaginative headwear, giving each look a distinctive sense of character. For Bonbom Jo, this Paris appearance marked another important step in the international development of BONBOM. As the designer noted in an interview, this was his third presentation during Paris Fashion Week. BONBOM is no longer simply introducing Korean fashion to Paris. With its distinctive silhouettes, confident colour language and contemporary attitude, the Seoul-based labe...