martellofficial has welcomed Ghanaian visual artist princejyesi as its creative partner. Marking a new chapter for the historic Cognac maison, the appointment sets out to build on its relationship with African artists through an ongoing creative dialogue. The journey begins with a film shot at Château de Chanteloup, Martell’s estate in Cognac, where Gyasi brings his hyper-saturated visual language into the maison’s world. Following this first expression, Gyasi will contribute to future films, cultural experiences, and maison initiatives. Find out more on Hypebeast now. #Martell #PrinceGyasi In partnership with Martell