The inspiration for this hat is rooted in something far deeper than surfing, a simple phrase passed down from his father: Keep Showing Up. Three words that have guided jordysmith88 through the highs and lows of a career spent chasing greatness on the world stage. Designed with Jordy, the structured Odysea features his mantra on the side of the hat and our Cloud Visor Core. Available now, link in bio. #melin #havemorefun