Matthew Schaefer is one of Canada’s biggest rising hockey stars and he’s using his strength and voice to honour his late mother, Jennifer’s legacy after she sadly lost her battle with breast cancer in 2024. ❤️ Lainey chatted with Matthew ahead of the Cashmere Collection Fashion Show which takes place on October 7th. After the show, fans can vote for their favourite design made entirely from Cashmere bathroom tissue. For every vote, Kruger Products will donate $1 to the Breast Cancer Cause (up to a maximum of $100,000). Plus, $1 from each Limited-edition pink package of Cashmere/Purex goes to raising awareness and funds for the Breast Cancer Cause (up to a maximum $100,000) 👏 Over the past 22 years, Cashmere has raised over $5.5 million in support of the Breast Cancer Cause! 🙌 #MatthewSchaefer #Cashmere26 #CashmereCollection #BreastCancerAwareness #VoteForTheCause @matthew.schaefer48