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Backbone Branding backbonebranding - White Flag:Even Natural Rivals Can Find Common Ground Over A Glass Of Wine
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Wine has a way of bringing people together, even when they disagree. From this idea, we developed a concept built around an unexpected but meaningful design.
What better symbols to express this idea than a cat and a dog? Still, the design is not about conflict. It is about agreement and friendship. We used visually engaging images of a dog and a cat, their faces drawn close and nearly touching, with the silhouette of a glass appearing where they meet, symbolizing unity.
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