. Backbone Branding backbonebranding - Mart, Two Grape Varieties Enter The Ring And Leave As One Wine . Register and Enter: worldbranddesign.com . We faced an interesting challenge: to create packaging and a name for a red wine made from a blend of different grape varieties. The concept came from the dynamic relationship between these varieties and the idea of capturing their lively clash. We came up with the name “Mart,” derived from a word meaning “fight.” This wine is built around the tension and eventual harmony between the grape types, which come together to create a distinctive and balanced flavor profile. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety