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Backbone Branding backbonebranding - "Different Kitchens, One Generous Heart: Vantastic’s Take On Vegan Food.”
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A warm, nature-inspired design with heart-shaped hands, playful details like a ladybug, and variations to reflect Vantastic’s flavors.
We were tasked with rebranding Vantastic Foods, a producer of high-quality vegan products, to better align with its core values: care, love for customers, and a strong connection to nature. With this in mind, we developed a design that would emotionally resonate with consumers while staying true to the brand’s values and creating a sense of warmth and trust. The aim was not only to make the packaging visually appealing, but also to communicate the brand’s story and philosophy at a single glance.
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