Rivalry energy like nowhere else. 🏈🔥 allstate has renewed its title sponsorship of the rrrivalry, where texaslonghorns and ou_athletics bring generations of passion to the Cotton Bowl. Learfield is proud to help connect brands and fans through traditions that make college sports special. Learn more at the link in bio. #RedRiverRivalry #CollegeFootball #Learfield #HookEm #BoomerSooner