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MORE THAN CHARACTERS. MORE THAN BASKETBALL. Meet Mya, & Kira, and get ready to see a lot more of them. We created our Buzz City avatars for a very specific reason. Young athletes face challenges that go far beyond learning how to dribble, shoot or defend. They experience mistakes. Failure. Pressure. Confidence issues. Being left out. Sitting on the bench. Difficult coaches. Tough teammates. Losing games. Selection disappointment. Comparison with others. Fear of making mistakes. Motivation. Expectations. And sometimes simply wondering… “Am I good enough?” These are all part of growing up in sport. And they’re exactly the conversations we want to have. Through Mya, Trey and Kira, we can tell stories based around the situations young athletes experience every day, both on and off the basketball court. Sometimes they’ll make mistakes. Sometimes they’ll struggle. Sometimes they’ll succeed. And sometimes they’ll simply need to hear the message that so many young athletes need: K...

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