Euroleague Commercial Assets (ECA) Shareholder Clubs met on Tuesday, October 6, in Cernobbio, Italy, to discuss and align on key strategic decisions regarding the future of their collective property. Euroleague Basketball President Dejan Bodiroga welcomed the attendees and highlighted the work carried out by the clubs over the past decades, which has driven unprecedented growth, interest and momentum for European club basketball. The meeting continued with a presentation by Euroleague Basketball CEO Chus Bueno, who provided an update on the progress made against the approved strategic roadmap and the 10-year business plan, as well as on key strategic priorities. These included the proposed conversion of the current 10-year licenses held by the thirteen shareholder clubs into franchises, and expansion opportunities arising from multiple binding offers received from leading professional clubs. - Franchise Transformation The attending club owners agreed to move forward with the proces...