Our newest team brand design for the nashvibeupshot gave us the opportunity to design the newest upshotleague franchise and we loved how it came out. We wanted to really make something that stood for the city with this one. A brand that not only the team loved, but become something bigger than the team itself. Logos that understood Nashville + basketball. The original thought was to have the whole brand be nothing but monotoned line weight to represent the vibrant neon in downtown - but we love the basketball pick that eventually came the secondary (but we think will be an awesome hat & short logo). The 8th note in the text was one of those “needs to happen” moments as the shapes lent themselves well to represent “Music City”. ____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _____________________________________