TL;DR: No one can out-you you, and people can tell when you’re faking it. The move isn’t to sound or look like everyone else, it’s to lean harder into what makes you and your brand distinct and authentic. Your audience will always know the difference. (a snippet from our master class for event planners & community builders by @diandra_marie & @andiperezorl on @yelp’s community team). #eachisevery