A 126-year-old Parisian hair accessory shop is becoming an unlikely beauty tourism destination as travelers seek out an IRL lesson in one of this yearโs biggest updo trends. ๐ซ๐ท
Maison Caillau dates back to the 1900s, when it opened as a haute couture salon and hair ornament shop in Paris. The family business still operates today, specializing in French-made hair ornaments and accessories.
Now, social media is introducing the century-old shop to a new generation, but itโs the in-store experience that has really taken off. Visitors are lining up to be matched with a U-shaped French hair pin suited to their hair type and style, then have the team style their hair and teach them how to recreate the French twist themselves. ๐๐
โ๏ธ The timing makes sense: The French twist is having a 2026 resurgence, returning in a softer, more relaxed form often secured with this exact type of pin or comb.
But the lines outside Maison Caillau might say just as much about what clients want right now. ...
Suggested Credits
Tags, Events, and Projects