Guess Inc.’s chief new business development officer NicolaiMarciano made his first creative stamp at the company when he led the brand’s #ASAPRocky collaboration in 2016. It was the first time Guess worked with what he calls “an opinion leader” to create products that celebrate the archive and a storytelling-focused campaign. Now, Marciano has something special in store for the upcoming Guess campaign, featuring #BeckyG as the ambassador. From marketing strategies to the secret recipe for commercially desirable collections, Marciano tells all to ElektraKotsoni for the Vogue Business weekly scoop. Read more at the link in bio.