Barely 14 hours after
#MatthieuBlazy’s
#Chanel show wrapped, fashion Instagram was flooded with close-ups of the SS27 collection, captured from the brand’s coveted re-see.
Re-see content has been bubbling over the past year. The once-reserved appointment for industry insiders is the latest moment to be turned into a content opportunity — and a way for brands to reach more fashion fans.
It’s a sign of the times. But how is luxury responding? MaddieeSchulz has the story at the link in bio