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This summer, film, TV and music put forward a batch of fresh faces. For brands, tapping these budding talents early is a no-brainer. But who did the industry look to this season? “Fashion wants to be the one who identified that person first — not the fifth brand jumping on something that’s already been fully commodified,” says WME’s JosephThorntonAllan, who co-leads fashion brand partnerships taskforce. From #TrinityTatum (SoooTrini) and Alex.Eala to #Obsession’s IndeNavarrette, see MaddieeSchulz’s list of SS27 front row talent predictions at the link in bio. Photo 1, 4: GermanLarkin

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