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Fashion loves literature, and it’s now a selling opportunity. Yesterday at MaisonValentino’s #SS27 show, attendees from #ColmanDomingo to #OffCampus’s Mika.Abdalla and J.Heuston brought their books of choice to be donated to local libraries. This follows a string of brands — including MiuMiu and MarcJacobs — that have similarly tapped into consumers’ heightened interest in reading. At the link in bio, MaddieeSchulz breaks down how brands are leaning in. Photo 5: StyleDuMonde

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