Four reasons why brands should invest in female athletes - 1. Effectiveness - female athletes score significantly higher engagement rates on social than standard influencers 2. Accessibility - female athletes allow brands to test out sports marketing 3. Relatability - female athletes are relatable to core consumers 4. Aspirational - female athletes are heroes .⁣ .  .  .  #sportsmarketing #sportspartnerships #influencermarketing #womenssports #femaleathletes #brandpartnerships #HSM #hochbergsports