MECHA x widelab.co Mecha is a private equity and robotics firm that acquires legacy industrial businesses in recycling, logistics and wellness, and turns them into high-tech, automated leaders. The brand had to speak to institutional investors, industrial business owners and elite engineering talent at once, in a category with no established visual conventions. We started with strategic workshops, defined the positioning and wrote future-proof headlines and claims. The visual directions followed directly from those decisions, merging the restraint of venture capital with an industrial, robotic edge: isometric technical illustrations, dithered imagery of real machinery, and an editorial serif paired with a clinical grotesque. Studio: Widelab widelab.co Wordmark: Artur Zawiasiński blubrystudio Strategy: Artur Zawiasiński blubrystudio Brand design: Artur Zawiasiński blubrystudio, Grzegorz Leśniewicz lesniewicz.pl Visuals: Grzegorz Leśniewicz lesniewicz.pl Motion: Michał Topolewski W...