Sometimes the best brand opportunities are hiding in plain sight. When Julia Stiles appeared on "Dancing with the Stars," The Juilliard School found an unexpected way to join the conversation. Stiles had no connection to Juilliard beyond her "Save the Last Dance" character dreaming of attending. 25 years later, Juilliard turned that pop culture moment into a meaningful connection. Crayton Webb breaks down the lesson communicators can learn from this in our latest Two Minutes of Advice. What other recent pop culture moment do you think a brand handled well?