Running it back for basketball with the bigten and rally_house! NIL Store Live will bring our groundbreaking live design NIL activation that debuted at Big Ten Football Media to basketball media day this week. Big Ten men’s and women’s basketball student athletes will have the chance to sit with an NIL Store designer to build their own custom merch, which will then be sold through rally_house, the official team shop of the Big Ten! Stay tuned for more as media day gets underway tomorrow! #bigten #rallyhouse #nilstore