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AI keeps getting better. Trust in it isn’t keeping pace. As we look forward, Jeremy Lucas, our CEO, Europe, shares: “The benefits of AI are increasingly well understood, but concerns about accuracy, privacy, bias, data collection and transparency are undermining those advances. Debate around regulation, accountability and sovereignty will only intensify in 2027, all under the macro shadow of safety. As communicators, we need to help businesses and brands get on the front foot and assert a position that balances transparency with real responsibility to the audiences they serve.” He also explains what’s driving momentum across Europe: “This year, our focus has been on integration to deliver maximum value for our clients, in particular building our combined Media & Influence proposition with our creative studio SideKick to deliver outstanding end-to-end brand experiences and digital content that reach the audiences that matter.” Here’s to 25 years of seeing around corners, and to #...

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