As AI becomes more embedded in how brands operate, what will matter most in 2027? lisawrosenberg , Global President, Consumer Brands, believes that distinctly human qualities like judgment, taste, empathy and cultural understanding will become even more important. “AI can help us move faster and do more, but knowing what matters, what will resonate and what is actually worth creating still requires human discernment. That’s what separates brands that simply show up from brands that earn real cultural credibility.” Lisa sees that thinking reflected in the momentum of Allison’s Consumer Brands practice, where earned is moving closer to the center of brand and business strategy. “More and more, we’re being asked not simply how to amplify an idea, but how to create ideas people will actually care about in the first place. I’m especially proud of our work with Budweiser, which earned the top spot in the Super Bowl Ad Meter, and Tillamook’s Ice Cream Meltdown Hotline. In both cas...