The next viral moment might not happen on your feed. It might happen in the group chat. As we look forward, Jessica Callaghan, our Senior Creative Director, Creative Strategy, shares, “We’re going to see more brands go analog to connect with consumers. My weekly screen time proves society’s dependence on the internet isn’t going anywhere, but I’m also seeing a countertrend: people are craving spontaneous get-togethers and tactile ‘grandma hobbies,’ and many even feel the ick about posting in-feed on Instagram.” Jessica explains, “For brands, that means the viral moments they’re chasing don’t always need to happen on the newsfeed. Sometimes the more powerful place to go viral is the group chat.” In the future, the brands people talk about most may be the ones they experience offline. As we celebrate 25 years of Allison, we’re shining a spotlight on the people who have shaped our journey and continue to drive what’s next. #25YearsForward #AllisonWorldwide #SeeAroundCorners #Creative...