In case you missed the memo, @Chipotle is bringing #margaritas back to select stores this month in an activation called Summon the Spirits Tour 🍋‍🟩👻 The experience is inspired by social commentary, with the #Chipotle team consistently seeing fans ask about the margarita on social. Chipotle answered its customers' requests with a #Halloween-themed activation making stops in Denver, NYC, Dallas, LA, and New Orleans, before the Boorito offer returns later this month. Tia Kemp, Manager of Social Content and Culture at Chipotle, gave us a tour of the NYC stop to share how the activation came about, what guests can experience, and all of the Easter Eggs throughout. #brandactivation