@yobencohen has been on a mission to free @benandjerrys from The @Magnum Ice Cream Company, and now he's seeking your marketing skills! During his presentation at #Brandweek, Ben Cohen, the co-founder of #BenAndJerrys, set a brief for the audience to develop a campaign that dials up the pressure on Magnum even further. With an open format, entrants are invited to submit a concept that “best executes the idea on a guerrilla budget,” whether it’s a live stunt or a social campaign. The winner gets a trophy, bragging rights, and free Ben & Jerry's for life if the company regains its independence. Are you up for the challenge? #marketing #guerrilla #campaign