@yobencohen wants to #FreeBenAndJerrys, and he needs your help! We spoke with the co-founder of @benandjerrys at #Brandweek about the campaign to free the company from its owner, Magnum Corporation. The mission, which kicked off just over a year ago, calls for The @Magnum Ice Cream Company to allow #BenAndJerrys to become an independently owned company with socially-aligned investors. Ben Cohen wants Ben & Jerry's to be free to honor its social mission and live by its brand values, without compromise—and he has a few simple ways you can help. #activism #brandmarketing