In case you missed the memo, #Chipotle is bringing margaritas back to select stores this month in an activation called #SummontheSpirits Tour 🍋🟩👻
The experience is inspired by social commentary, with the Chipotle team consistently seeing fans ask about the margarita on social. Chipotle answered its customers' requests with a Halloween-themed activation making stops in #Denver, #NYC, #Dallas, #LA, and #NewOrleans, before the Boorito offer returns later this month.
Tia Kemp, Manager of Social Content and Culture at Chipotle, gave us a tour of the NYC stop to share how the activation came about, what guests can experience, and all of the Easter Eggs throughout.
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