Today's audiences don't consume media by tuning into the evening news at 7pm. They consume it by scrolling the feed and seeing—as #AudieCornish notes—your uncle's wedding, your prom photo from 20 years ago, photos from a pop star that you love, Gaza, and your uncle's wedding again. Cornish says that the real conversations are happening around all of these things, which is why #CNN created the podcast, #EngagementParty.