🔥 Toyota’s 2022 GR86 “FasterClass” campaign might still be one of the best modern sports-car commercials.
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The ad was built around the idea that the GR86 is a car for people who actually love driving, with real motorsport names like Fredric Aasbø, Ryan Tuerck, Ken Gushi and Stephan Papadakis helping bring that point to life.
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Toyota leaned hard into the car’s low center of gravity, rear-wheel-drive balance and track-ready character instead of trying to sell it like a generic daily driver.
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The campaign also tied the new GR86 back to Toyota’s enthusiast history, including its connection to the AE86 and Initial D culture.
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With a 2.4-liter flat-four, available 6-speed manual and a starting price under $30,000 at launch, the second-gen GR86 was positioned as one of the most accessible new sports cars you could actually take to a track.
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Would you call the GR86 one of Toyota’s best enthusiast cars of the modern era?
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What are your thoughts? 🤔💭
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