UTEP Athletics is often the front porch of the University. Athletics is one of the most visible expressions of the University. Because we have more eyes on our brand than almost any other area of campus, consistency matters. Our Orange always leads. The foundation of the UTEP identity. Bold, energetic, and unmistakably UTEP,� Orange should lead the visual system and establish immediate brand recognition. #GraphicDesign #Branding #UTEP #ElPaso #PicksUp