Build the culture before you build the brand. For WIP 06, I look at Stüssy and how the people, community and culture gave that handwritten logo meaning far beyond the product. It also made me look at Skratcher differently. We didn’t know we were doing it at the time, but we built the culture and the story first. The logo eventually became a symbol for everything that grew around it. Sometimes you understand your own journey better by studying someone else’s. WIP 06 — Bigger Than the Product. Watch now Skratcher YouTube channel. ** Link in bio ** #WorkInProgress #Skratcher #Stussy #CreativeCulture #Branding