THE QUEEN OF HYDROGEL BREAKS HER SILENCE and Eye Patch Gate continues… We hopped on a call with the founder of @Biodance Store US, Mihwa Kim to talk about how she was actually presented with the “slicing” eye patch packaging all the way back in 2025 😳 and why she ultimately decided to pass on it to stay true to her brand philosophy: the product needs to be as efficacious as possible above all else, and the packaging technology should enhance that if possible! After chatting with Mihwa, it made SO much sense for Biodance to launch their new eye patches in a classic package, while she shared they developed an entirely new diamond texture designed to improve adhesion and help ensure you’re actually getting the ingredients where they need to go with extreme wear. Love that we can continue the conversation with Mihwa from where we left off! And that we can have these kinds of conversations with brand founders like this so they can share a cool bts look at how these product decisions are a...
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