Thanks to Whop for sponsoring this video → whop.com/start/?a=michaelgirdley #whop Apple didn’t become dominant just by building a better phone. In this business breakdown, I look at how Steve Jobs and Apple turned the iPhone from a piece of hardware into the center of an ecosystem—and why, once customers enter that ecosystem, leaving can become increasingly difficult. Get the 2-minute cheat sheet for this video → girdley.com/youtube 👇 SUBSCRIBE for more business breakdowns youtube.com/@Michael-Girdley?sub_confirmation=1 ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → links.girdley.com/newsletter-yt ► For sponsorships or inquiries please reach out to: Contact@girdley.com ► Do you have a hat I should wear in a video? Send it to us: Contact@girdley.com ► Free events on all things small business: links.girdley.com...