Hot Brands of 2026: Drink PiCKiE🥒 Within the red hot beverage category, we’re betting on hydration. And one drink totally blew our mind with a completely unique approach. PiCKie is natural pickle juice hydration, and the flavor is sublime. Startup CPG founder Daniel Scharff is not a pickle juice shot guy. For him, PiCKie is much more balanced and drinkable, and you find yourself wanting to drink the whole thing. It has a strong natural salty pickle flavor that makes it the perfect sip after a long run or workout. Every person Daniel has seen try it has gone wide eyed, immediately taken another sip, and inspected the label. They’re a 2026 Startup CPG Shelfie Awards finalist, and I first in line to try their new Pickle Lemonade! Feels like a highly incrementable add to any hydration set. 🎉 Have you tried drinkpickie yet? 👇🏻 #DrinkPickie #HotBrands #StartupCPG